| Resume |
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| summary | Advertising/marketing professional specializing in copywriting/content development, creative strategy, graphic/web design. Extensive experience as a copywriter and associate creative director at leading Chicago advertising agencies. |
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| highlights | New Business Win Wrote and directed creative pitch that landed a $20 million automotive account for the Leo Burnett advertising agency, Chicago. Product Launch Created concept, directed visuals and wrote copy for marketing launch of the new ACCU-CHEK® Spirit Insulin Pump System, Roche Diagnostics. This interactive kit for diabetes patients received a standing ovation at the national sales meeting. Market Growth Developed new advertising campaign, featuring 2 million mailed soccer player sponges that grew big in water. The campaign headline: “It’s true. Kids are like sponges. They need proper hydration to play big.” Resulted in increased Gatorade sales among parents of young athletes. Expanded Skills Earned a Certificate of Digital Design through a rigorous 12-month program at the Art Institute of Indianapolis, 4.0 GPA. Currently completing a Diploma of Web Design from the Art Institute of Pittsburgh Online Division. |
| clients | Allstate Insurance, Beech-Nut Baby Foods, Blue Cross Blue Shield, Gatorade, DePuy Orthopaedics, Kellogg, Kraft Foods, Money Savvy Generation, Procter & Gamble, Quaker Oatmeal, Roche Diagnostics, Southwest Airlines, United Airlines. |
| employment history | Avant Healtcare Marketing, Carmel, IN, Copy Director Jane Doman Creative Services, Carmel, IN, Creative Strategist/Writer/Grahpic Designer 5MetaCom, Carmel, Indiana, Copywriter Foote Cone & Belding, Chicago, Associate Creative Director The Townsend Agency, Rosemont, IL, Senior Writer Leo Burnett, Chicago, IL, Copy Supervisor Cramer-Krasselt, Chicago, IL, Senior Writer Stone & Adler, Chicago, IL, Copywriter |
| software skills | Proficient in Adobe Illustrator, InDesign, Photoshop, Dreamweaver and Flash, Microsoft Word and PowerPoint. Working knowledge of Microsoft Excel. |
| education | Bachelor of Science, Advertising, University of Illinois, Urbana, Illinois Certificate of Digital Design, The Art Institute of Indianapolis. 4.00 GPA, President’s List Web Design Diploma, The Art Institute of Pittsburgh Online Division, June 2011. 4.00 GPA |